This page is made for answering to all the questions that you have after you saw the PROCESS page. If you haven't yet took a look at it, probably you will discover that all your answers are in those two pages!

**

**

PROCESS
How much an explanation video costs?
Why I need an explainer animation?
There are 4 main variables that affect the price of animation: + Duration + Quality + Number of characters/ locations + Level of design/style input Of course, the longer an animation is, the more it will cost, just as a short production time frame will incur a premium. But it is the quality of animation and style of animation that makes the most difference. The fastest way to know is contacting us, providing the following information: + Length + A link of something you like or a quality you would like to achieve!
Explainer Videos are an excellent way to quickly introduce to your target audience your key messages. With just 2 minutes you can tell many things about your services and yourself in an engaging and exciting way . A picture is worth a thousand words! The images will help the audience absorb and remember your informations easily. Increasing conversion rates – if they like what they see from your video, they will buy or invest! Increase your exposure in a interesting and quirky way.
How long does it take to produce an animated video?
What styles do you do?
We create many different styles of animations. These are the main techniques we do: + Classical 2d animation + CGI (3d animation) + Motion graphics + Cut-out + Plasticine
What materials or informations do you need to create the video?
+ INFO The first thing is decide what information you want to give to your audience, about your product/services. Which are the main purpose of your product/services? Why it's so good? Why people should purchase or invest in it? what makes it so innovative? + LOGO If you have a logo and you want to show it, we will need it! It should have a minimum size of 450 pixels on its shorter side. + CONTACTS If you have a website, an email, twitter, facebook page or google+, you should give to your audience the opportunity to know more, buy or invest!
The time frame depends from 3 main variables: + Duration + Quality + Your time in answer In general, most of our projects are completed within 3-8 weeks.
What if I have a small budget?
We work with many different budgets, aimed from just one goal: create top quality videos! There are many ways to reduce the costs of animation without loosing quality: + Make it short: with only 30sec you can give much information and save some money! + Motion graphics instead of character : animated texts and icons can be as engaging as characters! + Just Voice Over without musics or sounds: the voice is the main thing, all the rest can be unnecessary.
I want to save some money writing the script by myself. Do you have any suggestion?
We usually discourage clients from writing their own scripts, it might seem easy but it isn't. But if you want to do it, here are few hints/questions you could use to write your script: + KNOW YOUR TARGET. Who is you target? Age? Gender? Profession? What they like? + PERSONAL or IMPERSONAL? Our suggestion is: Make people care! + STORY or LISTS? With time we discover that people like stories more than lists. Avoid to make lists! + SAY WHY YOU ARE THE BEST! Why people should purchase/invest in your project? + CALL TO ACTION! Invite your audience in you website/get in touch. A note on length: As a general rule, keep your explainer video short, usually under two minutes. The script is your first chance to work on length and you can do that with word count. At Common Craft, our rule of thumb is about 150 words per minute (voice-over time).
BLOG
PROCESS
FAQ